Relationships, Results & Lessons Learned: Catching Up With Gene Freeman and Chris Strempek

Episode 188 • October 14, 2026 • 00:32:16
Relationships, Results & Lessons Learned: Catching Up With Gene Freeman and Chris Strempek
The GROW! Show
Relationships, Results & Lessons Learned: Catching Up With Gene Freeman and Chris Strempek

Oct 14 2026 | 00:32:16

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Episode #188: In this episode of The GROW! Show, Marty Grunder catches up with Gene and Chris from Complete Landsculpture, hosts of GROW! 2026 in Dallas, to see how the goals and initiatives they shared with attendees have played out over the past year. Gene and Chris talk candidly about their push to grow maintenance, the impact of losing major accounts, and why strong client relationships remain one of the most important pieces of their strategy.

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[00:00:01] Speaker A: Welcome to the Grow show, brought to you by Mardi Grunder's Grow Group, where we specialize in helping landscaping companies clarify their platform, grow their people, build their processes and realize profits. Everything we teach is grounded in real experience. Our team's actively involved in the day to day operations of Southwest Ohio's Grunder Landscaping Company. New episodes are released weekly on Wednesdays and are made possible by the support of Aspire, Bobyard and Exmark. Remember to subscribe so you never miss an episode. [00:00:28] Speaker B: Well, good morning, good afternoon, good evening, wherever the case may be. This is Marty Grunder from Grunder Landscaping Co. And the Grow Group. Thanks for downloading the Grow Show. Today we're checking in with Gene and Chris from Complete Land Sculpture. Great friends, give a wave. Gene and Chris. They were the host of GROW 2026 in Dallas, Texas where we heard about what they were working on, especially their plans to grow maintenance. I mean, if you were there and you don't remember that that was in their plan, something's wrong with you. So today's going to be pretty simple, folks. How's it going for them? What's worked, what's not worked, what's next? But first, a reminder. You can get the latest edition of the Grow show delivered to your phone, tablet or computer by subscribing wherever you get your podcasts or Watch us on YouTube for an enhanced learning experience. The Grow show is the greatest thing since Bob Yard, the takeoff software we use to do our commercial bid build work. Grant Grunder, same last name, no relation, is our super user here at Grunder. And we visited Bob Yard's cool offices in San Francisco where we did a fireside chat with the founder and super smart all around great guy Michael D. As well as share our thoughts on the industry with all their employees. Grant saw what is new with the software and got to spend some time with their programmers. It was great fun. So to Michael and Adriana from Bob Yard, who treated us like kings and thank you. We love your software and your team and you guys are destined for great things. Now on to this week's edition of the Grow Show. Gene and Chris, great to have you back guys. [00:01:59] Speaker C: Good to see you, Marty. [00:02:00] Speaker B: Good to be here, Gene, I know you had a wedding recently. Give us a little bit of an update, tell us how you're doing. [00:02:06] Speaker C: Yeah, everything's been a busy season for sure. Had two weddings, one in April and one in end of June. [00:02:14] Speaker B: So you have a GoFundMe account now, I assume? [00:02:16] Speaker C: I do, I do. I have it. My piggy bank I had to spend every bit of it and it's very empty. It's rattling around in there. But now the wedding. [00:02:25] Speaker B: Yes. [00:02:25] Speaker C: Weddings went great and it was awesome. Kids are all doing good and just very blessed. Yeah. [00:02:32] Speaker D: So. [00:02:32] Speaker B: And Whitney's doing well? [00:02:33] Speaker C: Yeah, Whitney's awesome. She's. We're excited. We're actually heading to Greece here very shortly. We're heading over to Greece for a quick getaway. [00:02:43] Speaker B: Have fun and I look forward to seeing you at Ace Connect in Tucson. Chris, give me an update on your lovely family. How's the wife and kids? [00:02:51] Speaker D: Yeah, first things are pretty good, Marty. My wife's still with me, which I consider to be a personal victory, so I'll take that as a win. I hear you start with that one. Both kids in high school, first time? Yeah. My daughter's a freshman. Finally, my son's a senior. So I think when I look at life and complexities and running a know $30 million landscape company and then I look at putting two kids in high school at the same time with pre parties, post parties, college trips, I'm not sure which one's more complex, but we're blessed. It's great. It's great season last year, my son, so kind of bittersweet, but we're trying to optimize that. So it's been a good run. We're excited. [00:03:33] Speaker B: I can relate. If you need some. Somebody that's been on the journey couple years ahead of you, let me know. My son Grant just turned 26, so it was eight years ago he graduated and it seems it just goes like that. And you've got a right perspective. So blessed to be able to go through it. And you're going to have a blast with the college experience as well. [00:03:53] Speaker D: I'm sure looking forward to it. [00:03:55] Speaker B: All right, guys, want to talk about how maintenance is going? Let's start with the obvious one. Your goal was to grow maintenance. And everyone in America, I joke, knows that. Now. How are we doing, what's worked, what hasn't? Just give us a little bit of insight there, Chris. [00:04:12] Speaker D: Yeah. So overall maintenance has had growth in certain areas and other areas haven't. Haven't come to fruition as we like. But we're probably pretty flat between Texas, Oklahoma, really, just due to a couple key losses that happened early year, which are always hard to recover from. Couple of big properties that had board changes things. And so that is unfortunately the big game. You know, it's great to bag it and bring it in, but when you lose it, it's. It's Painful. So kind of chasing upstream on that all year. We're kind of getting caught back up. You know, the. The numbers themselves will probably pretty flat, but we've made some great progress in regards to our systems trying to connect and optimize things so that we think even though wound up probably relatively same dollars, we've made some great strides with things like SharePoint, Central Hub for all of communication schedules, allow us to see our different facets of the business cohesively. That's been a big win. Also doing videos on all the properties now, so optimizing that experience for our clients, they can see that we're there, see we're noting things and we're managing versus mowing, also providing opportunities for things that need to be addressed as well as enhancements. So great things. Gene, you want to share some other deals that you've seen in our maintenance program? [00:05:39] Speaker B: Yeah. And Gene, anything you want to add there to what Chris just shared? [00:05:42] Speaker C: No, I think, you know, it's really. [00:05:45] Speaker B: It. [00:05:46] Speaker C: Maintenance guys are doing great. Our numbers are our budget versus actual. We're right on target where we want to be. The quality of that, the quality of our work looks really good. And so that. It's just the relationships that you've got to continue to. To not take your foot off the gas with those, you know, that's really the magic sauce. And we. We keep trying to continually train our team to remember that, and if they will take care of those 40 or 50 clients that they have and do a really good job with it, then we continue to grow. So we have. We've sold almost $2 million in new contracts this. This season. And. But as Chris said, you know, we had one. One big commercial property. They made a change with their management company and what they were doing. And, you know, we. We lost it. And then we had another HOA that the board came on and they just. They wanted to change and wanted to go with a cheaper provider of stuff. And so we hope that that'll circle back around and. And come back to us. But we've been, you know, filling those gaps and doing that, and the guy's done a good job with it. [00:06:55] Speaker B: So, you know, I'm very intrigued with what you're doing. Similar things have happened to us. We had an account. They were. They were ecstatic with us. Somebody came in, they were 25% lower. [00:07:06] Speaker C: Yeah. [00:07:07] Speaker B: And they. It was a competitive bid situation. State funds are involved. I don't want to disclose much more than that, but we're out. And they're not happy about it like they said, if this doesn't work out, we'll come back. So whether it's, you know, a bid situation like that or an hoa, like what do you do when you lose it? Are you reaching back out? You send them a note? Are you driving through the property? Tell me what you're doing. Because it sounds like you want at least one of those contracts back. Maybe both. [00:07:35] Speaker C: Yeah. So I think we're doing a good job on the one in our backyard. It's a university and we're still doing other work for the construction division within that university and stuff. And so staying connected, not giving up, letting them know we're a resource here for them. And you know, I think we're just not. We don't like to just take it as an answer and then just walk away from it, you know. [00:08:00] Speaker B: Right. [00:08:00] Speaker C: We want to check in with them, you know, send them a note, stay on, stay on their radar screen because someone can mess up very quickly. We've seen transitions throughout our industry right now of companies that in business for a long time and they're just not, not even there anymore. There's a big one here locally in Dallas that was that. That just basically closed the stores overnight, you know, and so there's always lots of opportunity, coaching the team up and then just kind of looking at what, what could we have done differently? You know, what, what more could we do and try and train from within on that and build on it. [00:08:35] Speaker B: How are you training your salespeople on the relationship side? Like, is there a, is there a process that they're following? What are you doing to hold them accountable on the relationships? Because, Gene, when I close my eyes and think of what I've learned from you, the biggest thing is you're saying that relationships matter at all levels. And Vince and I say that all the time when we're talking to other landscape pros and we give you credit for it, I say it when I talk to my own sales team. Like, how are you getting them to understand that? [00:09:07] Speaker C: Well, it's always the toughest part, right. Is sometimes, you know, account managers, you got to get them out of the, out of their non comfort zone. They got to get pushed so they can grow some of them. You know, we're all different, we're all wired different, but some of them are really into the horticultural side of things and less into the people side of things. And so trying to standardize something that works for everybody. People buy from who, people they know, like, and trust. Exactly that all the time. And so we Got to get them in front of these people. And if our clients are busy or it's too darn hot out there and they're not going to walk their yard with us and stuff, how do we bring that experience to them? So it, it, you know, the guys and gals, they're out there on their phones and we have it set up where they can do a live video, and it's filming the property as they're walking through it, and it shows their face on this video, and they're able to get that to them. So whether they're. Whether the homeowner can be there or the business professional can be there or not, they're going to get this video and they're going to have some personality into it, you know, and they can remind them, hey, I know you guys had a big game this weekend coming up, you know, really good luck. Good luck to your sports team. And, you know, I know your daughter's graduating here, you know, and she decided where she's going to college. I mean, make it personalized and, and do it that way. But the accountability factor for us is that everyone gets that video, you know, and so we want, we want to know, doing that minimum, that's a lot, right? [00:10:36] Speaker B: Well, and that gets out of the excuse that I can't reach them. They're never home. I mean, that's just such a cool thing. Chris, over to you. Gene mentioned that we're doing a great job on the properties. How are we maintaining quality? Is there. Is it in the notes on the account? Is it audits? Like what. How are we making sure the quality is where it needs to be? Because my opinion is the best form of marketing is a job well done. [00:11:01] Speaker D: Yeah, that's true. And we use that same mantra continuously. Marty. You know, I would say quality is first off, it starts with the brand, the standard, reminding everybody, from our production team members to our, you know, our account managers, even the people answer the phone who we are as an organization, what we stand for, and that we manage properties. We don't mow properties. And so I think it's important to. So quality is established in multiple ways. It's the crew in the field, they have the ability to make notes. They're supposed to be our eyes on the property each week. But we know that like everything else, sometimes they have blinders on, they're just mowing and they're not noticing things. So we have to make. Be intentional with our property walks, with our account managers. That's one thing. I think if we look at this year as a win is that we recognize that consistency and intentionality matter. Meaning that our account managers need to be on property, they need to be communicating the clients, they need to be doing their follow ups or budgets with their clients. And also something simple as taking clients to lunch and establishing relationships. Because we always say it's hard to fire a friend, right? So anybody can mow grass. One wheat can get you canceled relationships. What'll keep you there oftentimes allow you to kill that weed. So I think in the past, we've sort of assumed this is being done because it's been assigned. And now that we have instituted metrics to measure that, and I think that standard, that all these different touch points allows us to not only just have a great relationship, but also quality as well. And really, I think you may have said it yourself, Marty, if our clients aren't buying from us, that's a problem. That's a. That's a health indicator in relationship. Right. So we're looking at enhancements is a big part of quality because, I mean, obviously property stays static and people don't spend money. First off, are we proposing to somebody? And second, some have trust enough and confidence that we're in their corner to help them make a decision. So we're good stewards of the property. So I think all those things come together and that's how you keep your brand standard and your quality up. [00:13:09] Speaker B: Yeah. Well, when I first met you, I know you've always done maintenance, but I know when I first met you guys, you didn't have the focus on maintenance that you do now. Great to hear that you're sticking with that. Let's move on to creeds, because you guys call them creeds, core values, whatever you want to call. But one thing that really impressed me when we were with you is how aligned you were with your team. But the creeds, the core values, if you will, they only matter if they actually drive behavior. Where have you seen the creeds come to life this year? And can you give me maybe an example? We'll start with Gene, where somebody on the team, you know, maybe made a decision, handled a situation. You thought, man, that is. That is right on. That's exactly what we should be doing. How's it going with the creeds? [00:13:55] Speaker C: Yeah, you know, I think for us it's just every day, you know, you live it, you breathe it, you do it, and the results come from that. Relationships matter at all levels. We're hosting another back porch party here, and we've got great, great numbers and great turnout. Already RSVPing for it. You know, I think that's something when. When your clients will come to your office and do that, that's. They're definitely vested in. And we're seeing some great response from some of our. Our junior leaders that their people are coming and they're. They're RSVPing to attend. So I think, you know, building that relationships matter at all levels. They're going to be here, some of our vendors, and those. Those kind of people will take time out of, you know, their work and their personal lives to come. Come do that with us. So I think it's. It's. It's definitely showing, and it's contagious throughout the organization. [00:14:47] Speaker B: The three of us are very busy. I never like to get into these debates where we kind of come across as where I put myself and act like I'm busier than anybody else. I'm just saying in general, business owners, business people are busy. To get them to come to your office, that's a pretty big deal. Number one, that means you're really good hosts. You feed them well. But it also speaks volumes about the relationship and no other landscapers doing that. So to hear that is great. Chris, what about you on the creeds and how they're showing up on the creeds? [00:15:22] Speaker D: You know, it's a filter, right? And so everything comes down to, are you dealing with things transactionally? Are you dealing with things relationally? And so all three of ours are about really the golden rule, which we used to call the gold rule. Now we call it the platinum rule. Not just do unto others as you'd wish, but do unto others what they expect. And so our platinum rule really rolls all of our creeds together. But, you know, just recently, I was out on a property on the flip side of our creeds and trying to help one of our sales guys close out a job. The client that did not feel that the things had gone the way they liked. And really, after talking to her and really seeking to understand, you know, what I learned is that we'd done what we said we're going to do in certain cases exceeded what we said we're going to do. But at the end of the day, she didn't feel loved. And so. And so that goes back to the client. Still didn't feel like we cared enough. And so, you know, that goes back. People don't care what we know until they know that we care. And so the only work technically right isn't always enough. The client still has to feel that we Care. And so I think that embodies that, that you can't assume that just because somebody has had a shrub installed on the where it goes to plan that they're, that they're, you know, feeling that empathy. [00:16:37] Speaker B: Love it. All right, folks, now let's hear from one of our trusted partners in our success at Grundier Landscaping Company. [00:16:45] Speaker E: For over 40 years, Exmark has listened to pros like you building mowers that solve the problems you face every day with comfort, that redefines mowing productivity, that helps you fit even more jobs into your day. And that signature Exmark cut, built for today, prepared for tomorrow, and innovated for the future. Visit exmark.com innovation to discover more. [00:17:16] Speaker B: All right, welcome back. Let's go to number three point number three. I want to talk to you folks about today on the Grow Show. We're with Gene and Chris from Complete Land Sculpture, the host of Grow 2026. You have some wear the T shirt moments. You refer to them. Gene and Chris, let's get real with this. No company's had a perfect year. I know we surely have not. What have been your wear the T shirt moments from this year? The kind of moments where you think, yep, I own the landscaping company. Maybe a job went sideways. Maybe somebody made a mistake, a system broke. Maybe you learned something the hard way. What were your T shirt moments? [00:17:54] Speaker D: Well, I think one of the opportunities James, talking about earlier with the large relationship we were, I think we got, we knew that there was going to be a change in the overall structure of the management group taken over. And we probably could have been more proactive, driving conversations with intentionality to get that information earlier. And then once we found out that they'd hired somebody, they wouldn't, they hadn't disclosed to us. We should have understood who that was. We then felt like we were talking with the right people, but realized we weren't even really hadn't even really provided our information in the right to the right people. So just understanding better about how to, to really drive our own results, you know, we get, we get what we allow. And I think we could have done better just getting in there and digging in and just showing intentionality in the due diligence process. The flip side of that is we also learned that, hey, you know what, we also through the transition, showed our colors by having great documents. There's some issues out there. We're very helpful with transition and we proved our value by having great mapping and ability to prove that some of the irrigation things that came up for Example, some things, plants were lost that, hey, we actually communicated throughout this process. We provided documentation of that and we had very good back end processes that actually showed our value even though we weren't the one doing the most daily maintenance. So I think from that, you know, we also, I think came out stronger in showing our value even though we're not there cutting the grass and we have to be there back, back doing that again one day. [00:19:34] Speaker B: Yeah. Gene, anything you want to add to the T shirt moments? [00:19:39] Speaker C: I think, you know, purchasing, we've, we've improved our purchasing. We're always trying to, you know, raise that bar and sharpen a pencil and do more. But we actually had, we had two different people buy the same thing with their credit cards and the, and the price variance was 65% difference. And it was just because we weren't sharing this information out there of this is where we go, this is what we do. So, you know, sometimes you might pay a little more for a hot shot because I need two hydrangeas that are in bloom and you're up, you're grabbing it from a market center or something and you're not able to do that. But that's not what we're talking about, you know. So I think, you know, really kind of going public with things, all of our purchases go through our purchasing department, you know, for that reason. And we, we wanted to continue to steer at that direction and not have someone just. Well, I, I had to get the job done, you know, so I didn't, I didn't ask. I just got the job done and they did, you know, so it was us really, us learning and, and doing that. So don't buy that T shirt twice for 60 more. [00:20:50] Speaker B: Yeah, right, exactly. You know, I think a point I want to add here is I think it's important when people come and see us here at Grunder for a field trip or they go to complete land sculpture or they go on to coastal shores that we're going to go to next February, brand new facility, place going to look amazing. You know, it's going to be a great day in terms of you seeing the companies. People think these companies have everything figured out. And Gene and Chris, nobody does. Okay. The good ones do predominantly most of the things right. And they identify problems like you just, both of you just shared and they deal with it. So I think that this is normal and I just appreciate, I don't know, you know, this. I have a tremendous amount of respect for both of you. You got a hell of a company. I never Leave a conversation with you thinking that you're arrogant or that you aren't humbled by different things. And that's what I think of when I think of you too. Yes, you're very successful, but I think that success comes from you never being pleased. And always you're pleased. Not in that you're difficult to get along with, but you're not pleased. Like you don't sit back, like you're going to keep trying. It's the continual improvement mode that you're in. And I just wanted to say that because I think people can leave with, from grow or leave my place and think, gosh, they've got it all figured out. That's not what's going on, folks. [00:22:13] Speaker D: Yeah, we don't want water, that's for sure. Yeah, now everybody's got problems, I think, [00:22:18] Speaker B: and I, and I think if you get arrogant about that, you're going to get your posterior handed to you. [00:22:23] Speaker D: One quick point that amazed me the most when, you know, grow came to us, I guess 11 years ago now basically, and we were sitting in a conference room and I was talking about vision and there's this Italian guy sitting at the table, asked a lot of questions, more questions by the way, than anybody else and come to find that that was Mariani, Frank Marani. [00:22:47] Speaker B: Right. [00:22:47] Speaker D: Doing 50, 60 million dollars. I was like, you know, not a startup guy. So yeah, Frank's had huge success and it's because a professional learner. So see, yes, always be seeking to be growth minded no matter where you are because there's no such, there's no static, there's no neutral in this business, that's for sure, or any business really. [00:23:07] Speaker B: Thank you, Chris, great point. I forgot that story. And Frank's still that way today. He's a very inquisitive sort and most very successful people are. What's up for 2027? Let's look ahead. What are we looking for? Complete land sculpture in 2027. What are you seeing in the market? What are you excited about? What are you focused on getting better at? [00:23:28] Speaker D: Well, one of our primary initiatives, Marty, is to launch the new Go platform through Asset Include, which is, you know, the modern updated version of what we're on right now of Asset operating systems is going to be imperative to connecting our team's information. We just haven't had the ability to have marry all our, all of our data and we need to do that, even our CRMs and everything together. So I think one of my exciting things is that. And then we have a gentleman here who we brought in, he's a technology guy and he's big on AI. So using AI to really help connect things that don't automatic talk together. So connectivity is really number one for us. By having good data systems in 27, [00:24:16] Speaker B: no good managers make good decisions with good information. Big Gene, anything to add there? [00:24:23] Speaker C: I think yeah, the, taking some of the steps out of the, the necessary things, you know, that we're doing, processing things, handling things once, you know, just really kind of trying to work, work a little more linear and, and, and get there without as many, you know, maybe speed bumps or roadblocks to go through. And, and as Chris mentioned, the, the software and bringing that together and then some of the tools that are available out there. We've got some really talented team members that have come in and taking on this, the you know, chat, GPT and AI and, and different things and showing how it very quickly can enhance and advance what they're trying to do on a daily basis. And so how we get that kind of all pulled together and everyone has those same abilities and, and, and can do it, you know, and feels comfortable doing it. So working on that, getting everyone kind of trained up. Well, I'm sure we'll have some training here in the, in the off season to get everyone up to speed. [00:25:22] Speaker B: Well, thank you Gene and Chris. And now let's hear from one of our trusted partners and our success at Grunder Landscaping Co. Are you still doing [00:25:30] Speaker E: takeoffs with software from the prehistoric age? Sure. You could reach Flow state counting thousands of tiny symbols and measuring endless lines. Or you could let Bob Yard's AI handle it in minutes and reach flow state at the gym instead. Bobyard automates takeoff so you can bid faster, win more work and spend more time developing real business relationships. Hundreds of contractors already use Bob Yard to win more bids with less effort. You should too. Go to bobyard.com to book a demo. Make sure you mention grow show when you sign up and get one month free. [00:26:04] Speaker B: All right, welcome back everyone. We're with Chris and Gene, our hosts of 2026 grow Dallas, Texas. They'll be with us in Savannah, Georgia next February when we go to Coastal Shores. Going to wrap it up, Gene and Chris with some rapid fire questions. Short answers are preferred. Chris, what are you most proud of your team for in this year? 2026? [00:26:27] Speaker D: I would just say some of the initiatives that come up on their own, they've really understood where potholes or gaps are and they've taken initiative to work through and to find ways, better ways to solve the problem versus just identify the problem. And that's been a huge, huge. We've seen a lot of people grow in their. And they're just their willingness to help be part of the part of the problem versus be part of the solution versus just identifying the problem. So that's been huge. [00:26:57] Speaker B: Thank you. Chris, what are you most proud of, Gene? [00:27:00] Speaker C: I think the, I think the quality of the work that we're doing. We've got four amazing world class projects going on simultaneously down at the Delaware. [00:27:10] Speaker B: And folks, you should follow them on Instagram. I think your daughter does the feed that you can keep in great touch with these folks and see the work they're doing. Thank you. [00:27:21] Speaker C: The Dallas Arboretums are beautiful projects going on. [00:27:24] Speaker B: That's the one you took Vince and I to show us on that Sunday morning. I believe it was Satish. [00:27:28] Speaker C: Yes. Yeah. [00:27:29] Speaker B: Yep. [00:27:31] Speaker C: And just, you know, I think many, many more examples of the work that the team's doing across the board. You know, it's really high level gardens and stuff. So it's. [00:27:41] Speaker B: And that's what's going to sell more gardens. I mean, it sounds stupid, but that's, that's the truth. Yeah. All right, Gene, what's one thing you personally learned as a leader in 2026? [00:27:52] Speaker C: Golly, I learned how to do chat. GPT. [00:27:56] Speaker B: Okay, Chris, what about you? [00:28:00] Speaker D: I would just say learn to. I mean, I would say learning to listen more and talk less, but just be able to be a mentor, a coach versus a prison warden. You know, just kind of have really. To really have people trust you as a resource, you know, and then also intentionality matters. Everything is about intentionality. We got to be very specific about where we're going to lead our team to where we're all trying to head together. [00:28:31] Speaker B: You've heard me say this many times. My favorite thing about you two is your humility. And I have noticed when you go to grow, which I don't think you've missed one in 11 or 12 years, you sit and talk and go to dinner and network with everyone. And I think, Gene, I said, I said to both of you one time, I said, I'm so impressed. I saw you sitting with some smaller contractors and talking to them. Man, you probably made their day. And both of you said, whoa, whoa, whoa, hang on. We're learning a lot from them. And that's a big thing that I've observed from you. You don't look down on anybody. You know, there's something you can learn. And I know myself that when I talk to smaller Newer guys. And I hope this comes out right. Guys and gals, they're not as contaminated as we are. Like they are focused on some things that we probably should be focused on and there's benefit from talking to them. So I just want to share that. So with that being said, Gene, if you could give one piece of advice to another landscape professional heading into 2027, what would it be? And then Chris, I want your answer too. [00:29:38] Speaker C: I would say, you know, know your numbers, find your, figure out what your key numbers are. It's not top line revenue, it's, it's bottom line, you know, numbers that you need to really know and then manage to those numbers. You know, if you're hitting those targets, things will, things will go in the right direction for you with continued efforts. [00:30:02] Speaker B: Chris? [00:30:03] Speaker D: Yeah, I would just say take care of relationships. I think marketing is expensive and it's complex, ever increasingly complex. So take care of relationships. Revenue follows relationships. So don't be trying to hunt the next deal at the expense of your existing relationships. You know, it's always fun to hunt. A lot of people don't like to [00:30:22] Speaker B: farm, but you gotta farm. [00:30:23] Speaker D: You gotta farm and then you gotta communicate, show up, just do things. If you just do the basics well and are consistent, reliable and trusted, part that people feel that they can count on, that cares about them, you'll have huge success long term. [00:30:38] Speaker B: Yep. I love what you said. Well, Gene and Chris, thank you. I wanted to do this update because I just think there's tremendous value in going back and asking did we do what we said we were going to do? What worked, what didn't work, what are we changing? Nobody gets everything right. Ladies and gentlemen, as you listen to Gene and Chris today, I don't care if you're doing 200,000 a year or 200 million, there's lessons here. We all are on the same track here. And the companies that continue to improve are the ones that are willing to be honest about what's working and honest about what's not working and disciplined enough to keep getting better. They humble themselves. So Gene and Chris, thanks for joining us today on the Grow Show. [00:31:16] Speaker D: Thanks so much, Marty. [00:31:18] Speaker B: All right, folks, well, that's going to do it for this week's edition of the Grow show. If you haven't done so already, subscribe to the Grow show and subscribe and if you can give it a rating or share a comment that helps more success minded landscape professionals find us. And if you really want to help us, share this YouTube link or take it out on the podcast on your phone, text it, or send it to a co worker, a friend, a fellow landscaper that you think would benefit from what we're doing. Thanks for joining us on the Grow show this week. We'll talk to you next week. [00:31:46] Speaker A: Okay. Okay. You listened to the Grow show, so you already know that my team and I have information that can help take your business to the next level. The next step. Join us at GROW 2027 in Savannah, Georgia, in February. Tickets are on sale now, but the price goes up by $200 per person on November 1st. So save your seat and save yourself some money by visiting growgroupinc.com I'll see you there.

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