Emails to our existing and past clients have been a surprising source of work for us this spring at Grunder Landscaping. This low-effort outreach is working better than we expected it to, and in this episode Emily Lindley shares what we're sending emails on and what we're doing to make them work for us.
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00:00 - Start
00:35 - The Importance of Email Marketing
01:18 - The Challenges and Strategies of Email Marketing
03:57 - Marketing Pro: How to Implement
05:26 - Evaluating Email Marketing Success
08:08 - Effective Email Campaigns and Tactics
12:28 - Specific Email Content Examples
19:04 - Conclusion and Upcoming Grow 2026
Show Notes
1. Prioritize Value Over Frequency
2. Strategic Email Selection Based on Business Needs
3. Measurement Strategy
4. Technical Implementation Best Practices
5. Content Strategy Framework
6. ROI Considerations
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The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
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