In this episode, Emily Lindley shares three tips for landscaping companies to put a focus on their organic social media presence. She shares tips for planning out content, securing your account, and also ideas for content that will appeal to your clients.
⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show!
️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel!
Episode Chapters:
00:00 - Episode Intro
00:32 - The Power of Professional Landscaping
02:34 - The Importance of Organic Social Media
05:00 - Consistency in Social Media Posting
08:43 - Securing Your Social Media Accounts
12:44 - Creating Engaging Content
18:35 - Upcoming Events
Resources:
Virtual Sales Bootcamp
Grunder Landscaping Field Trips
The Grow Group
Grunder Landscaping
Marty Grunder LinkedIn
Stihl
Show Notes:
- Social Media Influences Business Decisions – Emily's personal home building experience showed how impressive social media presence nearly swayed her decision: "It was a little hard for me not to go with them... just the work that they do is so beautiful and they do such a great job of photographing it."
- Social Media as Trust Builder – Strong organic presence provides social proof through client comments and engagement: "Are the clients like raving about them, past clients, raving about them in the comments? It's just that social proof that we're always looking for."
- LinkedIn Offers Best Organic Reach – "You can get a lot of organic traction on LinkedIn still, in ways that it can be harder to on Instagram and Facebook without having some paid ads in the mix."
- Consistency Over Frequency – Better to post 3 times per week consistently than post daily for a week then disappear for two weeks. "You do need to have some consistency there."
- Content Spacing Strategy – Don't release all content at once when excited. Space it out over time to maintain a regular posting schedule and maximize reach.
- Account Security is Critical – Use unique passwords, two-factor authentication, and limit admin access. "I've seen it happen to restaurants... who have had their account held hostage and then have had to recreate a new profile."
- Admin Access Best Practices – Have at least two admins per account, use company phone numbers for 2FA, and remove access immediately when employees leave.
- Focus Content on Client Benefits – Successful companies focus on "what their target audience cares about and what they wanna see... talking about what they can do and what they can bring to the table."
- Seasonal Content Strategy – Address current issues clients are seeing: watering reminders during drought, brown patch fungus, box tree moth infestations, and maintenance solutions.
- Educational Content Works – Explaining problems and solutions builds expertise credibility: "Let our team come out and diagnose it for you. And then our lawn care specialist can also bring a solution."
The Three Focus Areas for Organic Social Media
1. Consistency in Platform Choice and Posting
Platform Priorities:
- LinkedIn (best organic reach, reaches both commercial and residential clients)
- Instagram and Facebook (secondary priorities)
- TikTok (higher production bar but valuable for some companies)
Posting Schedule:
- Commit to sustainable posting frequency (3-7 posts per week)
- Space content out rather than posting everything at once
- Maintain consistency over time rather than sporadic bursts
2. Account Security and Admin Management
Security Measures:
- Unique passwords for all accounts
- Two-factor authentication with company phone numbers
- At least two admins per account as backup
- Verified accounts for extra security layer
Admin Access Protocol:
- Only give admin rights to people who need to post/respond
- Choose admins who are security-conscious with personal accounts
- Remove access immediately when employees leave
- Use company-owned phone numbers for 2FA setup
3. Client-Focused Content Strategy
Content Guidelines:
- Focus on client benefits and outcomes
- Address seasonal issues clients are experiencing
- Use educational approach to build expertise
- Show problem-solving capabilities
Current Seasonal Content Examples:
- Watering reminders during drought conditions
- Brown patch fungus identification and treatment
- Box tree moth prevention and solutions
- Maintenance value demonstrations
Practical Applications
- Audit Your Current Strategy – Review which platforms you're using and whether you can maintain consistent posting on all of them. Focus on fewer platforms done well.
- Implement Security Measures – Set up two-factor authentication, audit admin access, and create backup admin accounts immediately.
- Create Content Calendar – Plan seasonal content around common landscape issues in your area. Address problems clients are currently seeing.
- Document Admin Procedures – Create checklist for removing access when employees leave to prevent security gaps.
- LinkedIn Priority – If starting social media or adding platforms, prioritize LinkedIn for organic reach potential.
- Client Perspective Planning – Before creating content, ask "What would my target client care about seeing right now?"
Content Strategy Insights
- Problem-Solution Format – Address issues clients are experiencing (drought stress, fungal problems, pest damage) and position your services as solutions.
- Maintenance Value Communication – Show existing clients how your proactive treatments prevent problems their neighbors are experiencing.
- Seasonal Timing – Plan content around weather patterns and common landscape issues for your region and time of year.
- Visual Documentation – Use before/after photos and videos to demonstrate expertise and results.
- Educational Approach – Build trust by explaining problems and solutions rather than just showcasing completed work.
