Marketing: The Content Pieces You Can't Live Without

In this episode, Marty welcomes Emily Lindley, Content & Events Manager at The Grow Group.  As The Grow Group’s content & events manager, she oversees our content marketing including emails and social media, develops content solutions that deliver on client needs, and shares our story with the green industry. In addition to her role at The Grow Group, she also manages Grunder Landscaping Co.’s marketing efforts.

You’ll hear about the marketing tools that have stood the test of time such as postcards and doorhangers, why you must have a website, and tips and tricks for what to incorporate in each marketing piece to make it successful.

Discussion Points:

• How we’re tracking if leads are on or off pace for the year
• Leading indicators to watch: design fees
• Essential marketing pieces
• Postcards and tips to make them more effective
• Doorhangers: how to use your crews to make these easy to implement
• Website: simple changes to make your web presence stronger
• Millennials are your customers now- you can’t avoid them
• Use words your customers would search for, for example talk about patios and walkways, not hardscaping

The Grow Show podcast is sponsored by STIHL, and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business. 

The Grow Group has earned more than 50 local and national design awards and is a two-time winner of the Better Business Bureau’s Eclipse Integrity Award. Marty Grunder has been named ‘Entrepreneur of the Year’ by both Ernst & Young and the US Small Business Administration. He is the author of The 9 Super Simple Steps to Entrepreneurial Success, has coached tens of hundreds of landscaping professionals and companies, and is a sought-after speaker in the industry. Marty also writes a column for Landscape Management magazine.

Resources:

Emily Lindley LinkedIn

GROW! Conference Feb 2024

The Grow Group

Grunder Landscaping

Marty Grunder LinkedIn