What Marty Learned While Previewing the GROW! 2026 Tour of Complete Landsculpture

In this episode, Marty details what the Complete Landsculpture team shared during our tour session rehearsals that had him frantically scribbling down notes to help the team back at home. He shares what impressed him from this, and then what he's working with his own team to implement as a result.

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Episode Timestamps

00:54 - Upcoming Grow 2026 Event in Dallas

03:29 - The Four P’s Framework

06:39 - Focus on Your People

08:41 - Process Excellence at Complete Landsculpture

12:20 - Insights on Procurement and Profits

14:03 - Sign up for Grow 2026!

16:09 - Please Share & Subscribe!

Resources:

Virtual Sales Bootcamp  

Grunder Landscaping Field Trips  

The Grow Group   

Grunder Landscaping   

Marty Grunder LinkedIn  

Stihl  

Key Learnings

Every Presenter Mentioned Their Mission and Focus – Complete Land Sculpture's mission is to create complete outdoor client experiences and exceed those expectations. They're fanatical about it. Every single one of them mentioned that main focus in their presentation. Even HR mentioned that maintenance is their focus of growth right now. I was listening to people that weren't at the top of the org chart talking about the value of doing maintenance and the reoccurring revenue.

Your External Customer Service Will Never Exceed Your Internal Customer Service – When I see a company that offers good service, I know that the team is well managed. The team knows that people care about them, and that's just a byproduct of taking care of your team. The place oozes with consistency of the brand, the looks, the smells, the way the office and the shop and the grounds are set up.

They Give Clients a Weekly State of the Union Email – They communicate well with their clients, giving them a weekly state of the union email with full reports—amazing detailed reports with photos of how the job's gone. They do a complete budget, but then they put the budget into the months that they think their client could spend and they give them the budget. Many of their property managers struggle with that, so they try to make it easy on them.

Take 5-7 Clients to Lunch and Ask for Feedback – Scott said they take five to seven clients to lunch and ask them how they're doing, ask for feedback. It goes over well because it's five to seven clients that are in the similar industry, real estate, and they like talking with each other. He said, we know we're good and we don't have anything to hide. So we have a conversation with them about what we can do better.

Procurement Is Where Most Companies Waste Money – Xavier handles procurement for Complete Landsculpture. He didn't look at his slides, didn't look at his notes. Gene said, we can tell you know what you're doing. Xavier said, I don't have to look at them, this is what I do all day. It's not sexy, we just don't do it well. We waste a lot of money on it. We let our people go to Lowe's or Home Depot to pick up things when we should have a system in place with Site One delivering those things right before we need it.

We Went from 5 People in Procurement at $4M to 2 People at $18M – I thought we did procurement well until Seth came in here, our president, and he showed me ways we could use technology and put in a better system. I learned our system was terrible. We had five people involved at $4 million in revenue. Now we have two people involved at $18 million in revenue, and we got it humming by leveraging technology. For example, we don't drive around and pick up plants anymore. They get delivered.

Relationships Matter at All Levels – Scott said, listen, if one of our good clients has a dart league and they want a sponsor, we're gonna sponsor the dart league and we're gonna go throw darts. That's just kind of how they are. They go to where their clients are and they work with them. You're gonna see it clear as day that relationships matter.

Reflection Questions

1. If you asked every person on your team to articulate your company's mission right now, would they all say the same thing—and would they all mention your main focus area for growth?
2. How much money are you wasting on procurement because people are running to Lowe's or Home Depot instead of having Site One deliver what you need right before you need it?
3. When was the last time you took 5-7 clients to lunch together to ask for honest feedback—and are you confident enough in your service to say "we know we're good and we don't have anything to hide"?